From Nature to High Quality Surfaces.
Art Direction, Visual Identity, Photography, Graphic Design, Website Design & Print Design.
Nature Squared is dedicated to creating high quality surfaces from natural inlaid materials. From the most humble & special natural materials, they are capable of producing stunning solutions for the Super Yachts, Cruise, Hospitality, Residential and Luxury markets.
They produce luxury objects that derive from the beauty and sustainability of nature, as well as preserve heritage skills and quality.
They believe that Mother Nature provides them with a wide portfolio of materials, ranging from the mundane to the unusual, such as eggshell, seeds and bark, tropical sea shell, precious stones or exotic leathers and feathers and they ensure the sustainable future of all materials before using them.
Centuries old techniques are what has perfected their skills, enhancing them with today’s ingenuity and innovation.
We fell in love at first sight with their materials and what they captivated our attention from the beginning. We decided to break down their process from the beginning to the end and we came up with the key sentence: 'From Nature to Surface'.
The entire brand is created around this idea and we used very meaningful photography to describe the different stages of the natural materials in their process. Showing the raw materials as if they were pieces of art or when they are turned into surface samples.
The result is a visual identity with a unique character and composed by very versatile graphics that create a flexible family of applications.
Client: Nature Squared
Art Direction & Graphic Design: Creative Affairs
Website Development: Eduardo Vega
Photography: Kiwi Bravo