Iconic fish shop transformed in a cocktail bar & restaurant.
Art Direction, Brand Identity, Logo Design, Website Design & Print Design.
Bar el Born is a new Cocktail Bar & Restaurant in Barcelona with a genuine character, born from a studied balance between design and gastronomy.
The venue is located in one of the most remarkable fish shops in el Born, the old town, and it is a space loaded with stories from its past.
We fell in love with the project from the beginning and understood that the essence from this brand was the stories it held.
As a business with an exceptional past and a fresh approach for the future, we decided to focus on the materials and explore the opportunities.
The main concept was that the materials were the holders of those meanings but we had to visualize its past and future so we could create an atmosphere in which they could both coexist.
The visual identity and its applications are developed as pieces of camouflage of the materials. Thus, one can take a part of the bar, as if taking a piece of its stories.
Client: Bar el Born
Art direction, Graphic Design & Website Development: Creative Affairs