Textile Accessories for Fashion and Interiors.
Art Direction, Visual Identity, Textile Design & Product Design.
B&Co. is a company dedicated to create textile accessories for people and their lifestyles. They are based in Barcelona and they have a collection of cushions that can bring a unique style into a space.
Their core business is the creation of accessories for fashion and interiors, using high quality materials and daring design.
As a communication agency, we believe that textiles have a natural opportunity to become formats for communication, so we saw an opportunity to create a brand that was very visual and used beautiful patterned designs.
We believe that textiles can also reflect visual rhythms that generate different reactions on people and transform their behaviours.
For their main collection, called Digital Generation, we decided to visualize five personalities that represented different stereotypes of our current society and to create a design based on their style. We created characters like the Asian Minimalist, the Modern Dandy, the Urban Voguish, the Afro Explosive or the Classic Chic.
The result is a brand that communicates a strong identity with a unique sense of style with their collection of textile accessories for the fashion and interior design industries.