Timeless and sophisticated home & fashion accessories.
Art Direction, Brand Identity, Logo Design, Print Design, Textile Design & Product Design.
Authentic is a company focused on developing textiles accessories for the home and fashion markets. Their products are the result of a process of translation with the languages of Art, Colour, Tradition and Respect for the materials and techniques.
We were approached by Authentic to develop their brand and core collection of textiles as a consequence of our work with B&Co. The client asked us to follow the same design process with the creation of characters that represent each line of the collection.
We saw an opportunity to use the concept of 'Shadows', as we believe that each person has a unique projected self that can be reflected in any worn accessory, as an extension of one's personality.
We embraced the perfect & imperfect formalization of those shadows and translated it in a visual identity that is both simple and sophisticated. The result is a rich collection of textile and brand applications that captivates the taste of those who value style and beautiful quality products.
Art Direction, Graphic Design & Textile Design: Creative Affairs